Showroom Photography: The Eternoo and Aqua Ceramiche Case in Poggibonsi
In the world of interior design and commercial architecture, a showroom is much more than a display space: it is a statement of brand identity. That’s why photographing it requires not only documentation, but interpretation and storytelling.
In the case of Eternoo and Aqua Ceramiche in Poggibonsi, the aim of our photo shoot was to capture visual coherence, material elegance, and an atmosphere that reflected the aesthetic language of both brands.
The Role of Natural Light
Every showroom has its own light. For this project, we worked primarily with the available natural light, fine-tuning exposures and shooting at the right time of day to avoid artificial, overly “styled” effects.
This approach allowed us to preserve the true feel of the space, making the photographic experience as faithful as possible to the real-life one.
Attention to Materials and Visual Narrative
Reflective materials like ceramics or polished surfaces are always a challenge in photography. Our workflow included the right lenses and a careful editing process to enhance texture, color, and material clarity—without distortion.
Each frame was designed to create a cohesive visual journey: from wide views to the smallest details. The result is a set of images that communicate, not just show.
A Marketing Asset
Professional photography is one of the most effective tools in architectural and commercial storytelling.
For Eternoo and Aqua Ceramiche, these images are already being used in brochures, websites, and social media with a tangible impact on brand perception.
Why Hire a Professional?
Photographing a showroom with a smartphone or entry-level gear does not allow for correct perspective, accurate lighting, or proper architectural interpretation.
Misuse of ultra wide-angle lenses or excessive artificial light can completely distort the space’s true proportions and mood.
Hiring a professional is not an expense. It’s an investment in how your space—and your brand—is seen.