How can a brand’s identity be told through showroom architecture? In this article, we explore the Eternoo and Aqua Ceramiche project in Poggibonsi, a case of commercial photography where light, materials, and composition become visual language.

Many interior photos distort space or flatten its atmosphere. In this article, we explore 5 common mistakes — from ultra-wide lenses and overlighting to the limits of smartphone shots — and explain why working with a professional is always the smart choice.

Explore the professional guide to planning and executing a hotel photoshoot that truly captures your brand. From scouting to post-production, learn how to create visuals that inspire trust, emotion, and desire in your future guests.

How do you capture the essence of a place that’s already full of character?

At Hôtel Zoologie in Bordeaux—where tropical greenhouses meet historic textures—our photographic work focused on subtraction rather than addition.